Showing posts with label Sammy Davis Suntory. Show all posts
Showing posts with label Sammy Davis Suntory. Show all posts

Tuesday, December 21, 2010

For relaxing times, make it Suntory time

Although I may have started my job search a little late, I have figured out the perfect position for me over the holidays - celebrity alcohol spokesman.

I was a major fan of Bill Murray's character in the 2003 film "Lost in Translation." He traveled to Japan to be a spokesman for Suntory whiskey and promoted the phrase: "For relaxing times, make it Suntory time."

I also have noticed that Michael Imperioli, who played Christopher Moltisanti on "The Sopranos," is doing quality work for 1800 Tequila. He makes a great point in one commercial when he says: "What happened to tequila? These days, it's all velvet ropes and posturing. I don't know about you, but when I drink it, I really like to kick back and be myself."The occupation of "celebrity alcohol spokesman" is rare, and, obviously, that's a shame. Suntory employed Sammy Davis Jr. in the '70s to showcase its whiskey, and he is arguably the most famous alcohol spokesperson.

When I recently explained my plans to be a celebrity alcohol spokesman to a pal, he replied, "I think you're delusional. You're not a celebrity."

Let's not split hairs here. I truly believe the masses would respond to me pointing out some liquor's sophistication. Absolutely. Absolut.