Friday, September 23, 2011

Who is the Tapatio man?

Does God exist? Is there life beyond our solar system? Why do humans exist?

All of those questions are simple to answer, but I've been struggling with a more serious question for quite some time: Who is the Tapatio man?

Through intense anecdotal evidence, I have discovered that Tapatio is the most common hot sauce. Often when I ask, "Can I have hot sauce?" Tapatio is delivered. Yet even with omnipotent Tapatio, no one knows the back story to the Tapatio man.

Seriously, the Tapatio man's story should exist somewhere. He's selling out more and more each day, and he's going mainstream. This year, Tapatio-flavored Doritos, Ruffles and Fritos even hit the market.I would like to think that he created his magical sauce when he realized that life needs a little spice. He then aptly mixed water, red peppers, salt, spices, garlic, acetic acid, xanthan gum and sodium benzoate and concocted a glorious flavor. But I have no proof that's what happened.

Was he a cowboy? A ladies' man? Was he a plain-food eater converted into a spicy-food lover? I do not know. The Tapatio website doesn't really help.

I guess some mysteries can never be answered. The Tapatio man remains intriguing and mysterious. Perhaps the xanthan gum is his secret ingredient.
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