I listened to his podcast a few times and embraced The Four: The Hidden DNA of Amazon, Apple, Facebook and Google (2017). I like when "The Professor" is being "The Professor," when he is wry and direct. Yes, old man, tell us what the kids today need to know and do!
So there was a little of that in The Four, such as Galloway's assertions that to be successful an individual needs emotional maturity, curiosity and ownership of your task, project and business.
That sounds right to me. But I would add that you need drive. I'm not so sure I have it in me to be a full-fledged, battle-it-out entrepreneur because I don't have the drive to do it. But it might have been a much different story when I was in my 20s and 30s.
The power of FANMAG — Facebook, Apple, Netflix, Microsoft, Amazon and Google — is so utterly enormous that The Four is a read I consider necessary, and, of course, I learned a lot about Amazon, Apple, Facebook and Google.
Although it's so obvious, I didn't realize that Apple is a luxury brand. When Galloway spelled that out to me, I felt embarrassed that I used to think it was a mere tech company. No, no, Apple's all about the packaging and branding and ability to have me think it is on the cutting edge of technology and style.
The fact that Apple comprises 7.1 percent of the S&P 500, and Amazon, Facebook and Google have ginormous market shares force us to understand what these companies do and their economic and social power. As time progresses, they are becoming increasingly more powerful.